Popular Afrikaans lay speaker and self-appointed “relationship expert” Gretha Wiid has been in the news a lot lately. She’s come under fire for the controversial anti-LGBTI views she espouses in books aimed at ten- to thirteen-year-olds. In her Lyfslim (“Body Smart”) books she writes that same-sex attraction is a choice and typically the result of, among other things, sexual abuse at a young age.
Wiid is in the same camp as Angus Buchan – a position she set up with his approval, hosting “Worthy Women” conferences to complement his “Mighty Men” ones – and espouses the same supposedly theologically indisputable “men are the heads of their households” and anti-gay nonsense that he does. That she’s so popular with women baffles me; as Lilly Nortje-Meyer points out in this illuminating article, Wiid and her staunchest followers are formeninists; essentially believing that a Christian woman’s core value revolves around her relationship to men. This – and the whole belief that men are the “prophets, priests and kings” of their homes – is unbiblical. I’d even go so far as to call it idolatry. But I digress.
I wanted to write about Wiid’s response to her criticism, which has been telling in the extreme. It’s not uncommon for people like Wiid to defend their actions by claiming sovereignty from criticism, which they usually do by saying that any opposition they experience is Satanic in origin. Wiid has done that; a few days after the debacle started, she posted to Facebook that no plans formed against her family would prosper. She skirted around the issue – her bizarre, and might I say entirely unscientific views on same-sex attraction – by saying that she loved gay people because her brother is gay*. Anyway, the non-apology didn’t work, and the South African Human Right’s Commission has confirmed that it’s investigating complaints of hate speech against her.
This even more that her weak-as-tea theology is what bugs me the most: her arrogance. She claims her Scripture-derived inspiration supersedes the inherent value of other people (nonbiblical. Seriously, has she met Jesus?), and she acts as though her interpretation of the Bible is supreme, despite the fact that it is hermeneutically unsound. To Wiid, any opposition must be the work of Satan. If she’s so eager to find Satan’s hand in her circumstances, she need look no farther than her pride and her ego.
I doubt any of what’s happening to Wiid will work to soften her heart; Christians of her persuasion are usually only a step away from a persecution complex, and I suspect that’s what we’ll see unfold in the next few weeks: how South Africa, and the “liberal gay agenda” is causing Bible-believing Christians to renounce their convictions or face punishment. I strongly suspect that she’ll fail to see that freedom of speech and belief does not cover the freedom to espouse absolute bullcrap that devalues the full personhood of others, and to impressionable children no less.
The bigger issue, of course, is how these books of her – published back in 2009 – were seen fit to publish in the first place. Wiid is published by Carpe Diem Media, who also have “perennial shelvers” like Isak Burger and Andries Enslin in their stable. Unsurprisingly Carpe Diem Media are responsible for the women’s magazine Finesse, a publication that centres its content around “modern Christian women” of the soft complementarian persuasion, mixing fashion with diet tips to “keep him interested” with soft-lit covers of local celebrities.
Yet for Wiid to be as popular as she is – more than 120 000 people like her Facebook page, after all – she has to be selling well. Her market is a niche one: white, Afrikaans-speaking conservative Christian women. Proportionately she probably has a big share of this market, so clearly she’s appealing to some people. And that’s most worrisome of all: that in 2017 Wiid easily drums up support for damaging, ludicrous and unscientific claims, all under the flag of “Christianity”, with the consent and even approval of so many people.
*Her brother has spoken out in support of her; interestingly, and probably in no way related to anything, he is also her manager.